The Central Consumer Protection Authority (CCPA), an entity under the Union Consumer Affairs Ministry, has issued notices to Amazon India over allegations of selling sweets on its platform under the name “Shri Ram Mandir Ayodhya Prasad”. This action comes in response to a complaint filed by the Confederation of All India Traders (CAIT), accusing Amazon of engaging in deceptive trade practices by marketing sweets as offerings from the Ram Temple.
Rohit Kumar Singh, Chief Commissioner of the CCPA and Union Consumer Affairs Secretary, reviewed the complaint and noted that Amazon is offering various sweets and food products for sale, claiming them to be prasad from the Ayodhya Ram Temple. In a released statement, the Ministry conveyed, “Enabling the sale of food products online that make false representations misleads consumers regarding the genuine characteristics of the product. Such practice falsely influences consumers to make purchase decisions they might not have otherwise taken, had the accurate attributes of the product been mentioned.”
The Central government has invoked Rule 4(3) of the Consumer Protection (e-commerce) Rules, 2020, which prohibits e-commerce entities from adopting unfair trade practices, both on their platforms and otherwise. The term "misleading advertisement" is defined in Section 2(28) of the Consumer Protection Act, 2019, as an advertisement that "falsely describes such product or service; or gives a false guarantee to, or is likely to mislead the consumers as to the nature, substance, quantity, or quality of such product or service."
The CCPA has formally requested a response from Amazon within seven days of the notice's issuance. Failure to comply may result in necessary actions being initiated against the e-commerce giant under the provisions of the Consumer Protection Act, 2019. The move by the authorities underscores the importance of transparency and accuracy in online product representations to protect consumers from deceptive trade practices.
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